MKT101

MKT101 – BUILD AND ANALYZE CUSTOMER JOURNEYS USING MARKETING CLOUD

(Program update June 2024)

Score : 4,9/5 (2023 average)

Discover how to build unique, memorable customer engagements with Marketing Cloud. In this 5-day instructor-led course, you’ll learn how to build customer journeys in Marketing Cloud. Our team of experts share best practices related to implementing, monitoring, and analyzing your journeys, preparing you to design personalized journeys and engage with customers in new, exciting ways.

Audience

This class is designed for digital marketers who manage the email channel for their marketing team. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

Prerequisites

Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy

IMPORTANT : If you use your personal computer and a configuration is described in the Computer Setup Guide, you must complete it before attending the class

When you complete this course, you will be able to:

• Explain compliance concepts to ensure optimal deliverability.
• Use tools within Marketing Cloud to uphold deliverability standards.
• Utilize Email Design best practices to ensure the best customer experience.
• Develop effective, relevant messages using Content Builder.
• Evaluate different delivery methods and options when sending an email message.
• Implement customer journeys using automation tools within Marketing Cloud.
• Differentiate the use cases for automation activities in Automation Studio and Journey Builder.
• Define fundamental data management and structure terminology.
• Use data segmentation tools to create targeted emails.
• Apply a simple data model concept to a real-world scenario.
• Define subscriber statuses, unsubscribe methods, and preferences.
• Analyze marketing campaigns using common key performance indicators (KPIs).
• Solve a common marketing problem using troubleshooting guidance.
• Implement testing methods and tools to ensure quality control.
• Explain fundamental account and sending administration best practices.
• Know where to go for more information, guidance, and support.
• Describe Marketing Cloud platform capabilities.

• Introduction to Salesforce Marketing Cloud
• Administration Essentials
• Data Management
• Email Message Design and Creation
• Message Testing, Delivery, and Email Marketing Best Practices
• Marketing Automation
• Analytics and Troubleshooting
• Summary

• A comprehensive training that covers all key concepts for managing email campaigns in Marketing Cloud
• Training provided by a Salesforce certified trainer
• Theoretical explanations paired with hands-on exercises
• Attendee kit provided : Course material / Exercise Book / Training organization available for the duration of the class (5 days)
• MKT101 is recommended to prepare Salesforce Certified Marketing Cloud Email Specialist exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Exam Guide.
• Registration for an inter-company training session entitles you to a voucher to pass the corresponding certification exam. The voucher, valid for 6 to 12 months, is sent to the trainee on request, at no additional cost. Note that this offer is valid for only one voucher per certification; If you register for multiple courses preparing for the same certification, you will be entitled to only one free voucher.

Note :

• • Salesforce certification exam doesn’t take place during the training and it’s up to the delegate to register to the exam via the webassessor
  • We don’t recommend passing the Salesforce certification exam directly after attending the course. Additional work must be provided

• Delivery Format:
  • Classroom (Paris)
  • Virtual
• Language: French – Books in English
• User Interface : Lightning Experience
• Duration: 5 days
• Registration deadlines: Registration is possible up to 12 working days before the start of the training if there are still seats available
• Intra-company training: consult us

• Price: 2 550€ excl. tax
  • For inter-company registrations, the voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid from 6 to 12 months. Only 1 voucher per certification is provided for free.
  • Training can be supported on the training budget and financed by a collecting organism or OPCO