MKT101

MKT101 – BUILD AND ANALYZE CUSTOMER JOURNEYS USING MARKETING CLOUD

(Program update November 2021)

Score : 4,7/5 (average of past 12 month reviews)

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

Audience

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

Prerequisites

Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy

When you complete this course, you will be able to:

• Explain compliance concepts to ensure optimal deliverability
• Use tools within Marketing Cloud to uphold deliverability standards
• Utilize Email Design best practices to ensure the best customer experience
• Develop effective, relevant messages using Content Builder
• Design and test different delivery methods and options when sending an email message
• Design and execute customer journeys using automation tools within Marketing Cloud
• Differentiate the use cases for different automation activities in Automation Studio and Journey Builder
• Define fundamental data management and structure terminology
• Use data segmentation tools to create targeted emails
• Apply a simple data model concept to a real-world scenario
• Define subscriber statuses, unsubscribe methods, and preferences
• Analyze marketing campaigns using common KPIs
• Solve a common marketing problem using troubleshooting guidance
• Prioritize testing methods and tools to ensure quality control
• Explain fundamental account and sending administration
• Know where to go for more information, guidance, and support
• Describe capabilities across the platform

• Introduction to Salesforce Marketing Cloud
• Administration
• Subscriber and Data Management
• Email Message Design and Creation
• Message Testing, Delivery, and Email Marketing Best Practices
• Marketing Automation
• Analytics and Troubleshooting
• Summary

• A comprehensive training that covers all key concepts for managing email campaigns in Marketing Cloud
• Training provided by a Salesforce certified trainer
• Theoretical explanations paired with hands-on exercises
• Attendee kit provided : Course material / Exercise Book / Training organization available for the duration of the class (5 days)
• The voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid 1 year

Note :

• • Salesforce certification exam doesn’t take place during the training and it’s up to the delegate to register to the exam via the webassessor
  • We don’t recommend passing the Salesforce certification exam directly after attending the course. Additional work must be provided
• MKT101 is recommended to prepare Salesforce Certified Marketing Cloud Email Specialist exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Exam Guide.

• Delivery Format:
  • Classroom (Paris)
  • Virtual
• Language: French – Books in English
• User Interface : Lightning Experience
• Duration: 5 days
• Registration deadlines: Registration is possible up to 12 working days before the start of the training if there are still seats available
• Intra-company training: consult us

• Price: 2 550€ excl. tax
  • The voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid 1 year
  • Training can be supported on the training budget and financed by a collecting organism or OPCO