MCC201

MCC201 – LINK YOUR SALESFORCE DATA USING MARKETING CLOUD CONNECT

(Program update November 2021)

Score : 5/5 (average of past 12 month reviews)

Unify and analyze your data in one place with Marketing Cloud Connect. In this 4-day class, you’ll learn how to link your Marketing, Sales, and Service Clouds to seamlessly engage with your customers. Discover how to segment Salesforce data to create personalized, targeted emails. Track and report on those emails to see what resonates most with your customers so you can strengthen your relationships with them.

Audience

This course is ideal for email digital marketers responsible for managing the email channel for their organization, Salesforce Admins responsible for supporting users when Marketing Cloud Connect is installed, and customers who will be connecting their Salesforce org to Marketing Cloud using Marketing Cloud Connect.

Prerequisites :

Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy

When you complete this course, you will be able to:

• Explain Marketing Cloud Connect
• Connect a Marketing Cloud account to a Salesforce org
• Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content
• Create an email in Content Builder
• Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in the Marketing Cloud and Sales and Service Clouds
• Automate the sending of emails using a Triggered Email, Automation Studio, and Journey Builder
• Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud
• Segment data using Reports, Filter Activity, and Query Activity
• Create journeys using Salesforce Activities in Journey Builder
• Review tracking data in the Marketing Cloud and Sales / Service Clouds
• Create analytics reports in the Marketing Cloud
• Create and customize Marketing Cloud reports in a Sales and Service Clouds
• Create a dashboard based on Marketing Cloud reports

• Salesforce Marketing Cloud Overview
• Marketing Cloud Connect
• Marketing Cloud connect configuration
• Personalized Digital Marketing
• Synchronized CRM Data
• Journey Builder

• Gain hands-on experience in connecting Marketing to other Clouds
• Training provided by a Salesforce certified trainer
• Theoretical explanations paired with hands-on exercises
• Attendee kit provided : Course material / Exercise Book / Training organization available for the duration of the class (4 days)
• The voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid 1 year

Note :

• • Salesforce certification exam doesn’t take place during the training and it’s up to the delegate to register to the exam via the webassessor
  • We don’t recommend passing the Salesforce certification exam directly after attending the course. Additional work must be provided
• MCC201 is recommended to prepare Salesforce Certified Marketing Cloud Consultant exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Exam Guide.

• Delivery Format:
  • Classroom (Paris)
  • Virtual
• Language: French – Books in English
• Duration: 4 days
• Registration deadlines: Registration is possible up to 18 working days before the start of the training if there are still seats available
• Intra-company training: consult us

• Price: 2 040€ excl. tax
  • The voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid 1 year
  • Training can be supported on the training budget and financed by a collecting organism or OPCO