MCC201

MCC201 – MARKETING CLOUD CONNECT ESSENTIALS

The Marketing Cloud Connect Essentials course is designed to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive course, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails, creating 1:1 journeys based on your Salesforce CRM data, and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.

Audience

This course is designed for:

• Customers who will be connecting their Salesforce org to the Marketing Cloud using Marketing Cloud Connect.
• The email digital marketer who will manage the email channel for their organization and who needs to know how to best leverage their Salesforce CRM data.
• The Salesforce Administrator who is responsible for supporting users when Marketing Cloud Connect is installed.

Prerequisites :

Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy

When you complete this course, you will be able to:

• Explain Marketing Cloud Connect.
• Connect a Marketing Cloud account to a Salesforce org.
• Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content.
• Create an email in Content Builder.
• Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in the Marketing Cloud and Sales/Service Clouds.
• Automate the sending of emails using a Triggered Email, Automation Studio, and Journey
  Builder.
• Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud.
• Segment data using Reports, Filter Activity, and Query Activity.
• Create journeys using Salesforce Activities in Journey Builder.
• Review tracking data in the Marketing Cloud and Sales / Service Clouds.
• Create analytics reports in the Marketing Cloud.
• Create and customize Marketing Cloud reports in a Sales / Service Clouds.
• Create a dashboard based on Marketing Cloud reports

• Salesforce Marketing Cloud Overview
• Marketing Cloud Connect
• Connecting the Clouds
• Personalized Digital Marketing
• Synchronized CRM Data
• Journey Builder

• Gain hands-on experience in connecting Marketing to other Clouds
• Training provided by a Salesforce certified trainer
• Theoretical explanations paired with hands-on exercises
• Training organization available for the duration of the class (4 days)
• MCC201 is recommended to prepare Salesforce Certified Marketing Cloud Consultant exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Exam Guide.

• Delivery Format:
  • Classroom (Levallois-Perret)
  • Virtual
• Language: French – Books in English
• Duration: 4 days
• Intra-company training: consult us

• Price: 2 040€ excl. tax
  • The Certification exam do not take place during the class and the corresponding exam fee is not included in the price
  • Training can be supported on the training budget and financed by a collecting organism or OPCO