CCM101

CCM101 – MANAGE AND MERCHANDISE A B2C COMMERCE CLOUD STORE

(Program update August 2022)

Score : 4,8/5 (average of past 12 month reviews)

Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 2 and a half days class, you’ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why.

NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client’s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services.

Audience

This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager.

Prerequisites

Please complete the following trailmix before attending our expert-led class. Trailmix, Trailhead Academy

When you complete this course, you will be able to:

• Organize a storefront using catalogs, categories, products, pricing, and search refinements.
• Improve results in search engines using SEO best practices.
• Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules.
• Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions.
• Create shopper experiences using content slots, Page Designer, and Einstein Recommendations.
• Leverage analytics and reports to determine success
• Create A/B Tests to make decisions on storefront experiences

• Getting started
• Search organization
• Search & sort
• Online marketing
• Shopper experience
• Analysis and optimization

• Theoretical explanations paired with hands-on exercises
• Attendee kit provided : Course material / Exercise Book / Training organization available 30 days
• CCM101 is recommended to prepare Certified B2C Commerce Developer exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Exam Guide

• Delivery Format:
  • Classroom (Paris)
  • Virtual
• Language: French – Books in English
• Duration: 2,5 days
• Registration deadlines: Registration is possible up to 1 working day before the start of the training if there are still seats available
• Intra-company training: consult us

• Price: 1 450 € excl. tax
  • The voucher fee for the Salesforce certification exam is not included in the price of this course. It is provided on request if you attend CCD102 course. The voucher is valid 1 year
  • Training can be supported on the training budget and financed by a collecting organism or OPCO