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PDX101
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For whom?
PDX101 – DRIVE SALES WITH ACCOUNT ENGAGEMENT
(Program update June 2024)
Score : 5/5 (2023 average)
Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively with Marketing Cloud Account Engagement. In this 3-day instructor-led course, learn how to design and implement marketing workflows with Engagement Studio to make data-driven decisions and drive your company’s business forward. Create and automate dynamic emails, generate and qualify leads, and leverage reports and data in order to boost sales.
Audience
This course is designed for marketers and Salesforce administrators who are responsible for designing, building, and implementing marketing workflows and reports with Marketing Cloud Account Engagement. It is also designed for business users who are interested in learning more about Account Engagement. This is also a great foundational course for anyone interested in earning their Marketing Cloud Account Engagement Specialist credential.
Prerequisites
Students should have at least two months of experience building marketing workflows with Marketing Cloud Account Engagement.
Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy
IMPORTANT : If you use your personal computer and a configuration is described in the Computer Setup Guide, you must complete it before attending the class.
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Objectives
When you complete this course, you will be able to:
- Enable Account Engagement.
- Explain the relationship created between Account Engagement and Salesforce.
- Generate leads with Account Engagement’s various lead generation tools.
- Manage leads with Account Engagement’s lead management tools.
- Engage leads with Account Engagement’s lead engagement tools.
- Qualify leads with Account Engagement’s scoring and grading functionality.
- Interpret data generated via Account Engagement’s reporting capabilities.
- Design successful end-to-end marketing workflows using Engagement Studio.
-
Program
- Course Introduction
- Salesforce Integration
- Administration
- Visitors and Prospects
- List Management
- Personalization and Email Marketing
- Forms and Landing Pages
- Lead Management
- Lead Qualification
- Lead Nurturing
-
Advantages
- Learn to implement marketing workflows and measure their effectiveness
- Theoretical explanations paired with hands-on exercises
- Attendee kit provided : Course material / Exercise Book / Training organization available 30 days
- PDX101 is recommended to prepare Salesforce Certified Marketing Cloud Account Engagement Specialist exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Examen Guide.
- Registration for an inter-company training session entitles you to a voucher to pass the corresponding certification exam. The voucher, valid for 6 to 12 months, is sent to the trainee on request, at no additional cost. Note that this offer is valid for only one voucher per certification; If you register for multiple courses preparing for the same certification, you will be entitled to only one free voucher.
Note :
-
- Salesforce certification exam doesn’t take place during the training and it’s up to the delegate to register to the exam via the webassessor
- We don’t recommend passing the Salesforce certification exam directly after attending the course. Additional work must be provided
-
Practical informations
- Delivery Format:
- Classroom (Paris)
- Virtual
- Language: French – Books in English
- User Interface : Lightning Experience
- Duration: 3 days
- Registration deadlines: Registration is possible up to 12 working days before the start of the training if there are still seats available
- Intra-company training: consult us
- Price: 1 530€ excl. tax
- For inter-company registrations, the voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid from 6 to 12 months. Only 1 voucher per certification is provided for free.
- Training can be supported on the training budget and financed by a collecting organism or OPCO
- Delivery Format:
PDX101 – DRIVE SALES WITH ACCOUNT ENGAGEMENT
(Program update June 2024)
Score : 5/5 (2023 average)
Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively with Marketing Cloud Account Engagement. In this 3-day instructor-led course, learn how to design and implement marketing workflows with Engagement Studio to make data-driven decisions and drive your company’s business forward. Create and automate dynamic emails, generate and qualify leads, and leverage reports and data in order to boost sales.
Audience
This course is designed for marketers and Salesforce administrators who are responsible for designing, building, and implementing marketing workflows and reports with Marketing Cloud Account Engagement. It is also designed for business users who are interested in learning more about Account Engagement. This is also a great foundational course for anyone interested in earning their Marketing Cloud Account Engagement Specialist credential.
Prerequisites
Students should have at least two months of experience building marketing workflows with Marketing Cloud Account Engagement.
Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy
IMPORTANT : If you use your personal computer and a configuration is described in the Computer Setup Guide, you must complete it before attending the class.
When you complete this course, you will be able to:
- Enable Account Engagement.
- Explain the relationship created between Account Engagement and Salesforce.
- Generate leads with Account Engagement’s various lead generation tools.
- Manage leads with Account Engagement’s lead management tools.
- Engage leads with Account Engagement’s lead engagement tools.
- Qualify leads with Account Engagement’s scoring and grading functionality.
- Interpret data generated via Account Engagement’s reporting capabilities.
- Design successful end-to-end marketing workflows using Engagement Studio.
- Course Introduction
- Salesforce Integration
- Administration
- Visitors and Prospects
- List Management
- Personalization and Email Marketing
- Forms and Landing Pages
- Lead Management
- Lead Qualification
- Lead Nurturing
- Learn to implement marketing workflows and measure their effectiveness
- Theoretical explanations paired with hands-on exercises
- Attendee kit provided : Course material / Exercise Book / Training organization available 30 days
- PDX101 is recommended to prepare Salesforce Certified Marketing Cloud Account Engagement Specialist exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Examen Guide.
- Registration for an inter-company training session entitles you to a voucher to pass the corresponding certification exam. The voucher, valid for 6 to 12 months, is sent to the trainee on request, at no additional cost. Note that this offer is valid for only one voucher per certification; If you register for multiple courses preparing for the same certification, you will be entitled to only one free voucher.
Note :
-
- Salesforce certification exam doesn’t take place during the training and it’s up to the delegate to register to the exam via the webassessor
- We don’t recommend passing the Salesforce certification exam directly after attending the course. Additional work must be provided
- Delivery Format:
- Classroom (Paris)
- Virtual
- Language: French – Books in English
- User Interface : Lightning Experience
- Duration: 3 days
- Registration deadlines: Registration is possible up to 12 working days before the start of the training if there are still seats available
- Intra-company training: consult us
- Price: 1 530€ excl. tax
- For inter-company registrations, the voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid from 6 to 12 months. Only 1 voucher per certification is provided for free.
- Training can be supported on the training budget and financed by a collecting organism or OPCO
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