CRM is an acronym that stands for “Customer Relationship Management”.
A CRM.compiles all marketing or support devices or operations in order to optimize relationship quality, retain customers and maximize revenue growth or ROI per customer.
The CRM combines both customer data analysis techniques, marketing operations and support operations. The CRM compiles data across all available communication channels with the customer.
In a more restrictive sense, the term CRM can be used to describe any IT systems and software designed to help organizations manage customer relationship.