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07/09

EI-Technologies and Nomination combine their expertise!

EI-Technologies and Nomination combine their know-how and services to offer a unique “Smart CRM” offer: a complete and turnkey B2B CRM, combining all the key success factors of a CRM project.

According to the Gartner Institute, more than 60% of CRM projects do not achieve their ROI objective, and the issue is (almost) never technical or functional!

The main factors of failure focus on data quality (85%) and user adoption due to a lack of features considered “useful” (65%).

On average, nearly 25% of “Contacts” data are obsolete or erroneous in B2B CRM databases, and these databases have 23% duplicate accounts: as many impacts on CRM usage and performance!

Based on this reality, observed every day among their respective customers, EI-Technologies and Nomination have pooled their expertise to propose a CRM offer that meets all the key success factors required:

  • Technical expertise, for an optimal deployment of CRM,
  • Functional expertise, to perfectly integrate business expectations, particularly sales and marketing processes,
  • The guarantee of a complete database, always up to date and verified on targeted accounts and contacts, prospects or customers,
  • Functionalities that facilitate the adoption of CRM by users, including:
    • One-click creation of new accounts and contacts, directly from the integrated Nomination platform
    • Receive personalized business alerts continuously, directly on your dashboard, so you don’t miss any opportunities on your portfolio of customers and prospects.

In concrete terms, companies targeting B2B customers will now be able to benefit from a complete audit (technical, functional and data quality) to effectively feed their reflections and arbitrations for controlled CRM projects.

The support of each stakeholder in the project by the EI-Technologies and Nomination teams will enable the implementation and optimal adoption of the CRM tool and the new associated practices, for a concrete and measurable ROI.

About EI-Technologies

Pure player digital, leader in France of salesforce.com, we have a specialized consulting offer, EI-Management, solution implementation, EI-Technologies and training, EI-Institut, addressing three areas of business:

Digital Customer: Social networks, e-Commerce, Marketing, CRM, Customer Support,
Digital employee: Demat, GED, Collaborative, Social Networks as well as a unique consulting offer and expertise on Office 365,
Digital IT Director: Consulting in digital transformation and IT performance.

Experience on large-scale projects and a talent pool with highly qualified niche expertise are our great assets. EI-Technologies is also a competitive “nearshore” offer from Lebanon.

www.ei-technologies.com

About Nomination

Nomination was created in 2002 by Serge Papo and Louis Barbeau. The company provides business efficiency solutions that enable companies to achieve up to 30% additional performance. For more than 15 years, Nomination has been collecting and monitoring the detailed journey of more than 250,000 decision-makers to produce business signals and help its clients identify qualified opportunities. Thanks to customizable and easy-to-use services, Nomination helps players such as Deloitte, BMW, Oracle, to increase their transformation rates by keeping the right message, at the right contact, at the right time.

www.nomination.fr

 

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