The digital revolution is disrupting the relationship between the company and its customers.
It creates both new challenges and new opportunities for all of us
Un client digital est désormais mobile, connecté en permanence et présent sur les réseaux sociaux et leurs communautés.
Ensemble, les clients partagent leurs appréciations, leurs intentions et modes d’achat bien avant d’interagir avec une entreprise.
Face à leurs nouvelles exigences, l’entreprise doit mieux appréhender le parcours de ses clients :
- Les clients existants où qu’ils soient, à tout moment, en utilisant tous les canaux d’interaction et de distribution,
- Les nouveaux clients en allant à leur rencontre dans leur univers digital.
EI-Management, a precursor of digital technology since its creation, supports you on your digital transformation projects and provides concrete and pragmatic answers to your questions.
The areas we are dealing with
- Digital Marketing
- Presence on social networks
- Customer journey
- User Experience
- Multichannel and omnichannel CRM
- Customer service
How we intervene
- Full inventory and maturity analysis
- Definition of the digital strategy
- Digital Roadmap
- Transformation of business models
- Help with the choice of digital platforms
- Presence on social networks and Community Management
- Online reputation management
DIGITAL STRATEGY AND ROADMAP
EI-Management has assisted Immochan in defining its digital strategy and building its roadmap. The client wanted to coordinate its digital actions, identify new avenues of innovation and define a deployment plan for Europe. The implementation plan with the definition of workstreams, scheduling and quick wins for the change management were presented to the Board of Directors, Europe.
CUSTOMER KNOWLEDGE & MULTI-CHANNEL MARKETING
With competition increasing, this player in the audiovisual sector has set strong objectives on customer conquest and retention. In this context, he must get to know his customers, win their loyalty and understand their needs.
EI-Management assisted the client in defining and creating a single customer repository and its segmentation, as well as exploiting customer knowledge in multi-channel marketing campaigns.
MODERNIZATION AND EXCELLENCE OF CUSTOMERS WEB AND MOBILES CHANNELS
EI-Management has helped the company to successfully manage digital transformation.
The project has reshaped the image of the company, evolved the organization, opened up its information system to all members and affiliates through mobility while assisting users in the change.
DEVELOPING SOCIAL MEDIA LISTENING OFFERINGS
EI-Management helped BPCE Group to develop its activity on social media.
Through a social media listening and exploitation campaign,
EI-Management has formalized several recommendations on BPCE Group’s digital strategy and an action plan to position itself on differentiating axes of its offerings.