Skip to main content Skip to footer
  • "com.cts.aem.core.models.NavigationItem@732e953f" Careers
  • "com.cts.aem.core.models.NavigationItem@279bb64f" News
  • "com.cts.aem.core.models.NavigationItem@73d0dd2c" Events
  • "com.cts.aem.core.models.NavigationItem@58556592" Investors
Marketing Operations
Contact

Modern AI-integrated marketing operations

Today’s marketing teams need to reach audiences in the right context, and across channels. Doing so effectively requires agility and foresight driven by the power of AI, data and analytics.
We help clients rethink how they create value, innovate and grow by combining business and process expertise with intelligent digital platforms to optimize marketing operations.

What you could achieve

50%

advertising productivity gains

Learn more

30%

faster time to market

Learn more

20%

faster sales lead response

Learn more

70%

reduction in client acquisition costs

Learn more

90%

faster sales quotes

Learn more
Operate with agility and intelligence

Cognizant’s marketing operations services combine talent with domain and platform expertise to help clients automate and scale processes as well as develop and optimize personalized campaigns for each step of the buying journey. We also partner to co-innovate, test, iterate and deploy new campaigns quickly and efficiently.

presentation in office
AI IN PRACTICE

How we’re applying AI today

We are partnering with visionary businesses to radically improve business operations through innovation and a new level of human and machine collaboration.

FINANCIAL RESEARCH

Automating complex financial research for faster and more accurate insights

FINANCIAL RESEARCH

Automating complex financial research for faster and more accurate insights

Transforming financial research with an Agentic-AI powered solution for faster research cycle, higher output precision and reduced cognitive load for analysts.

Hands of person are engaged in typing, indicating active work in modern office environment

MARKET RESEARCH

Automating media-and-brand intelligence for increased sales

MARKET RESEARCH

Automating media-and-brand intelligence for increased sales

Gen AI solution for brand intelligence that automates the scanning of media and social channels for brand and product sentiments, analyzes and quickly delivers stronger intelligence for sales and marketing campaigns.

Magnifying glass highlighting digital data charts with glowing analytics background

What we deliver

Deep platform expertise

Skills and experience across major advertising platforms provide operations and performance you can rely on.

Commitment to outcomes

Our expertise with tools and frameworks on a global scale enable us to commit to outcomes, helping clients achieve better returns, faster.

Intelligent automation

We help develop processes that enable faster speed to market.

End-to-end expertise

Our experienced team provides essential advice on integrated marketing campaigns optimization.

Featured work

MEDIA & ENTERTAINMENT

Intelligent automation transforms advertising operations

An entertainment company automates its advertising sales business processes and reduces inefficiencies and errors across its global linear and digital network.

Know more
A person holding a camera

Insights

Good customer experience = growth—even in a downturn

Explore four CX questions leaders should ask to boost customer loyalty, improve brand reputation and increase revenue—now and in the long run.

Know more
Two smiling women working on a computer
To lead with AI, focus on people and governance

Here's how senior leaders can optimize AI for not just their organization but also for their workers and the world.

Know more
A person wearing glasses looking at a screen
Gen AI: From theory to practice

The best way to get started with generative AI is to understand what it’s for: unlocking and expanding value.

Know more
A view of an eye wearing specs

Explore more pages

Modern Business Operations

Explore our modern business operations

AI business accelerators

Speed your adoption of AI and Automation using our pre-configured solutions for business operations

AI Model Training Data Services

Identify the right AI opportunities, prepare high-quality data, and train, validate, build and deploy models with human oversight

Woman reaching her arm out
Join our team

Empower your career and future-proof your skills while you help the world’s most influential companies, including marquee Global 2000 clients and Silicon Valley heavy hitters, win with intuition. Join the industry leader.

Browse job listings

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.