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Retail leaders are moving beyond one‑off AI initiatives toward agentic systems that act, adapt and deliver outcomes in real time. And transformations demand more than new technology – it requires the right partner who can engineer agentic AI into real‑world operations with the governance, context and execution discipline needed to deliver impact at enterprise scale.

The next generation of retail experiences will be built on intelligence engineered into the core of retail operations. Cognizant brings an AI builder approach to retail - embedding context aware, enterprise grade AI across stores, channels and workflows.

AI BUILDER FOR RETAIL

From AI ambition to retail execution

Retail is one of the most demanding environments for AI: complex, fast‑moving and deeply operational. Cognizant applies its AI Builder approach to retail by engineering agentic AI directly into real workflows, systems and decision paths. The result is AI that moves beyond pilots and operates reliably at scale, providing enterprise-wide impact.

Built into real retail workflows
Built into real retail workflows

AI delivers value in retail only when it reflects how work actually happens. Cognizant embeds AI directly into platforms and integrates with existing systems, so intelligence supports day-to-day decisions, not theoretical use cases.

Retail associates reviewing data on a tablet in a clothing store.
Engineered to scale, not experiment
Engineered to scale, not experiment

Retail environments demand AI that performs under real-world pressure. Cognizant engineers agentic AI for production from day one, with the controls, reliability and governance required to move beyond pilots and operate consistently across the enterprise.

Tablet displaying AI shelf-scanning technology detecting missing grocery items in a supermarket aisle.
Context-infused AI, not generic tools
Context-infused AI, not generic tools

Generic AI tools struggle in retail’s complex operating landscape. Cognizant infuses enterprise and industry context - data, policies, processes and business logic - into every solution, enabling AI to act with relevance, precision and trust at scale.

Shopper using an interactive digital kiosk for virtual outfit selection in a clothing store.
FLAGSHIP SOLUTIONS

Targeted solutions

Smart solutions that help providers transform for the digital age.

Agentic retail CX

Deliver autonomous, personalized retail experiences using AI agents that enhance service quality across every customer interaction.

A woman carrying two shopping bags
Stores 360

Enhance your retail store operations value chain to minimize friction in store processes.

A woman is on the phone while working on her laptop in a lively shop environment
Modern store checkout

Streamline checkout processes and empower store associates with modern retail solutions.

A woman with a shopping cart and a child are looking inside a freezer located in the frozen section aisle of a grocery store
Connected storefront

Drive engagement with immersive physical-virtual retail environments.

Man looking scrolling through a shopping portal on a tablet
Intelligent marketing

Use customer insights to personalize your marketing campaigns and build customer loyalty.

A customer at the checkout counter in a retail store and the cashier scanning the barcode on a book
Merch Insight retail planning

Support forecasting, inventory planning, and merchandising decisions with a connected retail planning platform.

Retail analytics dashboard with connected data icons and insights visualization.
RETAIL ECOSYSTEM

Offerings

Cognizant's retail practice helps retailers turn today's pain points into new business opportunities.

Customer-first merchandising

Successful merchandising is a mission-critical retail function that is part art, part science. It requires detailed planning, optimized business processes, data mining and analytics, while allowing the flexibility to react to market conditions.

Supply chain management

Rewrite your supply chain into one that is more flexible and responsive. Position your business to deliver the seamless, flexible retail experience that today’s global, always-connected shoppers demand.

Reinvigorating Shopping

Helps retailers integrate their mobile and point-of-sale (POS) systems seamlessly and quickly into the Amazon Just Walk Out solution, which on an average, just takes 3–5 months to implement.

Reimagined physical spaces

Transform the way customers interact with your business spaces—and turn your physical space into a differentiator, not a drain on your resources.

GAME-CHANGING RETAIL

The retail segments we serve

DRIVEN BY RESULTS

Experience makes a difference

Helping you serve the changing needs of your customers, today and into tomorrow.

RESULTS

Retail giant modernizes OMS with Google Cloud Platform

Our client is one of the largest omnichannel retailers in North America. With a rapidly growing digital marketplace, the company needed to modernize its legacy applications.

Decorative

RESULTS

G-Star RAW scales OMS with cloud

Cognizant adds flexibility and scalability for retailer.

Different stacks of denim pants on display

RESULTS

Ocado Retail customer base grows by 17%

A new data platform and marketing suite enable the online grocery retailer to attract customers with personalized offers and recommendations.

bisection of a fig fruit

RESULTS

Cloud analytics improves retail

A new modern data, multi-cloud architecture and updated analytics give global convenience store retailer vital intelligence at the transaction level.

A woman shopping in a grocery aisle

Intelligent orchestration at scale

A Cognizant commissioned Forrester Consulting survey found 44% of retail, consumer goods and travel and hospitality leaders plan to invest in their CX practice by 5% or more over the next year. In this guide, we summarize key findings from the research, a CX maturity model, and real steps brands can take to move forward.

Our retail partners and alliances

We collaborate with top-tier organizations to broaden our services and deliver holistic solutions to our clients. Our alliances with industry-leading companies empower us to offer cutting-edge innovations within the retail industry.

BUSINESS INTELLIGENCE

Recently published insights

BLOG

Five truths about the retail store experience

Customers are the heart of retail. Create innovative in-store experiences that boost reach, relevance and revenue with these five lesser-known truths.

A woman carrying several shopping bags, is smiling and looking at products displayed in a store window

BLOG

Next-level CX: Embrace “intelligent orchestration”

A Forrester Consulting study commissioned by Cognizant shows that CX investments can drive growth in retail, consumer goods, travel and hospitality.

a retail shopper

BLOG

Five retail trends to embrace the experience economy

Retailers should focus on these five key drivers of growth to fully harness the potential of new technology in the experience economy.

A women touching digital display

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.