PDX101
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For whom?
PDX101 – ESSENTIALS OF PARDOT LIGHTNING APP FOR DIGITAL MARKETERS
Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot- generated reports in the Pardot Lightning App to make data-driven decisions.
Audience
This course is recommended for Pardot Marketers, Business Users, Salesforce Administrators.
Prerequisites
Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy
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Objectives
When you complete this course, you will be able to:
- Enable the Pardot Lightning App.
- Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
- Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
- Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
- Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
- Qualify leads with Pardot Lightning App’s scoring and grading functionality.
- Interpret data generated via Pardot Lightning App’s reporting capabilities.
- Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.
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Program
- Course Introduction
- Salesforce Integration
- Admin
- Visitors and Prospects
- List Management
- Personalization and Email Marketing
- Forms and Landing Pages
- Lead Management
- Lead Qualification
- Lead Nurturing
- Capstone
- Course Wrap
-
Advantages
- Learn to implement marketing workflows and measure their effectiveness
- Theoretical explanations paired with hands-on exercises
- Attendee kit provided : Course material / Exercise Book / Training organization available 30 days
- PDX101 is recommended to prepare Salesforce Certified Pardot Specialist exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Examen Guide.
-
Practical informations
- Delivery Format:
- Classroom (Levallois-Perret)
- Virtual
- Language: French – Books in English
- User Interface : Lightning Experience
- Duration: 3 days
- Intra-company training: consult us
- Price: 1 530€ excl. tax
- The Certification exam do not take place during the class and the corresponding exam fee is not included in the price
- Training can be supported on the training budget and financed by a collecting organism or OPCO
- Delivery Format:
PDX101 – ESSENTIALS OF PARDOT LIGHTNING APP FOR DIGITAL MARKETERS
Are you looking to become proficient in designing and implementing marketing workflows in Pardot Lightning App to drive your company’s business? Are you looking to take the next step in your career by becoming a Salesforce Certified Pardot Specialist? Whether you are an experienced user or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot- generated reports in the Pardot Lightning App to make data-driven decisions.
Audience
This course is recommended for Pardot Marketers, Business Users, Salesforce Administrators.
Prerequisites
Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy
When you complete this course, you will be able to:
- Enable the Pardot Lightning App.
- Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
- Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects.
- Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
- Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio.
- Qualify leads with Pardot Lightning App’s scoring and grading functionality.
- Interpret data generated via Pardot Lightning App’s reporting capabilities.
- Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.
- Course Introduction
- Salesforce Integration
- Admin
- Visitors and Prospects
- List Management
- Personalization and Email Marketing
- Forms and Landing Pages
- Lead Management
- Lead Qualification
- Lead Nurturing
- Capstone
- Course Wrap
- Learn to implement marketing workflows and measure their effectiveness
- Theoretical explanations paired with hands-on exercises
- Attendee kit provided : Course material / Exercise Book / Training organization available 30 days
- PDX101 is recommended to prepare Salesforce Certified Pardot Specialist exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Examen Guide.
- Delivery Format:
- Classroom (Levallois-Perret)
- Virtual
- Language: French – Books in English
- User Interface : Lightning Experience
- Duration: 3 days
- Intra-company training: consult us
- Price: 1 530€ excl. tax
- The Certification exam do not take place during the class and the corresponding exam fee is not included in the price
- Training can be supported on the training budget and financed by a collecting organism or OPCO
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