PDX101

PDX101 – DRIVE SALES WITH THE PARDOT LIGHTNING APP

(Program update November 2021)

Score : 4,7/5 (average of past 12 month reviews)

Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively using the Pardot Lightning App. In this 3-day class, Pardot experts will show you how to design and implement marketing workflows in the Pardot Lightning App to make data-driven decisions and drive your company’s business forward. Learn how to create and automate dynamic emails, generate and qualify leads, and leverage reports and data to boost sales.

Audience

This course is designed for Pardot Marketers and Salesforce Administrators responsible for designing, building, and implementing marketing workflows and reports in the Pardot Lightning App. It’s also for Business Users looking to learn more about the Pardot Lightning App. This course is a great foundation builder for anyone looking to take the Salesforce Pardot Specialist Certification Exam.

Prerequisites

Please complete the following trailmix before attending our expert-led class Trailmix, Trailhead Academy

When you complete this course, you will be able to:

• Enable the Pardot Lightning App
• Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled
• Generate leads with Pardot Lightning App’s various lead generation tools including forms, landing pages, and custom redirects
• Manage leads with Pardot Lightning App’s lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions
• Engage leads with Pardot Lightning App’s lead engagement tools including email, personalization, dynamic content, and Engagement Studio
• Qualify leads with Pardot Lightning App’s scoring and grading functionality
• Interpret data generated via Pardot Lightning App’s reporting capabilities
• Design and execute successful end-to-end marketing workflows using the Pardot Lightning App

• Course Introduction
• Salesforce Integration
• Administration
• Visitors and Prospects
• List Management
• Personalization and Email Marketing
• Forms and Landing Pages
• Lead Management
• Lead Qualification
• Lead Nurturing

• Learn to implement marketing workflows and measure their effectiveness
• Theoretical explanations paired with hands-on exercises
• Attendee kit provided : Course material / Exercise Book / Training organization available 30 days
• The voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid 1 year

Note :

• • Salesforce certification exam doesn’t take place during the training and it’s up to the delegate to register to the exam via the webassessor
  • We don’t recommend passing the Salesforce certification exam directly after attending the course. Additional work must be provided
• PDX101 is recommended to prepare Salesforce Certified Pardot Specialist exam. Other courses and self-study materials are recommended for this exam. The complete list of prerequisites is provided by Salesforce in the Examen Guide.

• Delivery Format:
  • Classroom (Paris)
  • Virtual
• Language: French – Books in English
• User Interface : Lightning Experience
• Duration: 3 days
• Registration deadlines: Registration is possible up to 12 working days before the start of the training if there are still seats available
• Intra-company training: consult us

• Price: 1 530€ excl. tax
  • The voucher to pass the Salesforce certification exam is provided on request, without any additional cost. The voucher is valid 1 year
  • Training can be supported on the training budget and financed by a collecting organism or OPCO