EI Technologies | NEW

For whom?

EEB101 – Essentials for Marketing Cloud Email Marketers
Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.
Audience
This course is designed for email digital marketers who manage the email channel for their organization.
Prerequisites
No prior knowledge of the Marketing Cloud is needed.
Objectives
When you complete this course, you will be able to:
- Log in to the Marketing Cloud
- Create an email using our newest application, Content Builder
- Describe the various ways to store data in the Marketing Cloud
- Utilize the various import methods to import data to lists and data extensions
- Describe and use the various testing and sending options within the Marketing Cloud
- Analyze the results of a send using email tracking and Reports
- Create filtered or random segments using Drag-and-Drop Segmentation
- Create filtered segments based on behavioral data (Measures)
- Utilize a query activity to create segment data
- Create and execute an automation to import data and refresh data
- Describe when to use a triggered email send for transactional messages
- Automate an email drip campaign via Automation Studio
- Build and automate a welcome series using Journey Builder
Program
- Data
- Content
- Testing
- Sending
- Analyze your results
- Segmentation
- Automation
Advantages
- A comprehensive training that covers all key concepts of managing email campaigns in Marketing Cloud
- Training provided by a Salesforce certified trainer
- Theoretical explanations paired with hands-on exercises
- This training prepares you for Marketing Cloud Email Specialist certification exam
Practical informations
- Delivery Format: Classroom
- Language: French – Books in English
- Duration: 4 days
- Location : EI-Technologies – Levallois Perret
- Intra-company training: consult us
- Price: 2 040 € excl. tax
  The fees do not include the Certification exams
  Training can be supported on the training budget and financed by a collecting organism or OPCA
access map detailed program

EEB101 – Essentials for Marketing Cloud Email Marketers

Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

Audience

This course is designed for email digital marketers who manage the email channel for their organization.

Prerequisites

No prior knowledge of the Marketing Cloud is needed.

When you complete this course, you will be able to:

Log in to the Marketing Cloud
Create an email using our newest application, Content Builder
Describe the various ways to store data in the Marketing Cloud
Utilize the various import methods to import data to lists and data extensions
Describe and use the various testing and sending options within the Marketing Cloud
Analyze the results of a send using email tracking and Reports
Create filtered or random segments using Drag-and-Drop Segmentation
Create filtered segments based on behavioral data (Measures)
Utilize a query activity to create segment data
Create and execute an automation to import data and refresh data
Describe when to use a triggered email send for transactional messages
Automate an email drip campaign via Automation Studio
Build and automate a welcome series using Journey Builder

Data
Content
Testing
Sending
Analyze your results
Segmentation
Automation

A comprehensive training that covers all key concepts of managing email campaigns in Marketing Cloud
Training provided by a Salesforce certified trainer
Theoretical explanations paired with hands-on exercises
This training prepares you for Marketing Cloud Email Specialist certification exam

access map detailed program

Delivery Format: Classroom
Language: French – Books in English
Duration: 4 days
Location : EI-Technologies – Levallois Perret
Intra-company training: consult us

Price: 2 040 € excl. tax
- The fees do not include the Certification exams
- Training can be supported on the training budget and financed by a collecting organism or OPCA

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NEW – EEB101

For whom?

Objectives

Program

Advantages

Practical informations