EEB101

EEB101 – Essentials for Marketing Cloud Email Marketers

Email Essentials is designed to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating emails, sending and tracking results, managing subscriber data, segmenting data to deliver targeted, relevant messages, and learning automation tools to automate campaigns and daily tasks.

Audience

This course is designed for email digital marketers who manage the email channel for their organization. Complete the trailmix « Essentials for Marketing Cloud Email Marketers Prework » before attending the class.

Prerequisites

No prior knowledge of the Marketing Cloud is needed.

When you complete this course, you will be able to:

• Log in to the Marketing Cloud
• Create an email using our newest application, Content Builder
• Describe the various ways to store data in the Marketing Cloud
• Utilize the various import methods to import data to lists and data extensions
• Describe and use the various testing and sending options within the Marketing Cloud
• Analyze the results of a send using email tracking and Reports
• Create filtered or random segments using Drag-and-Drop Segmentation
• Create filtered segments based on behavioral data (Measures)
• Utilize a query activity to create segment data
• Create and execute an automation to import data and refresh data
• Describe when to use a triggered email send for transactional messages
• Automate an email drip campaign via Automation Studio
• Build and automate a welcome series using Journey Builder

• Data
• Content
• Testing
• Sending
• Analyze your results
• Segmentation
• Automation

• A comprehensive training that covers all key concepts of managing email campaigns in Marketing Cloud
• Training provided by a Salesforce certified trainer
• Theoretical explanations paired with hands-on exercises
• Attendee kit provided : Course material / Exercice book / Training organization

Essentials for Marketing Cloud Email Marketers is one of the recommended trainings to help you prepare the Certification exam of Salesforce Certified Marketing Cloud Email Specialist. You can check the complete list of prerequisites in the Exam Guide provided by Salesforce.

• Delivery Format: Classroom
• Language: French – Books in English
• Duration: 4 days
• Location : EI-Technologies – Levallois Perret
• Intra-company training: consult us

• Price: 2 040 € excl. tax
  • The Certification exam do not take place during the class and the correspondant exam fee in not included in the price
  • Training can be supported on the training budget and financed by a collecting organism or OPCO