Digital marketing involves a strong personalization of the customer’s experience. The challenge is to capture the data related to the customer and his behavior, whatever their sources, to value them and turn them into targeted marketing actions.
The implementation and adoption of Salesforce’s Marketing Cloud solution will allow you to develop your marketing strategy on all channels (Mobility, Social networks, SMS, emails, Apps, Connected Objects, …) in an integrated and automated way and to measure its benefits.
EI-Technologies is one of the main partners of Salesforce and its historic training center (ATP – Authorized Training Partner) in France and in the Middle East.
Our Marketing Expertise
- EI-Technologies supports its clients from the definition of their marketing ambitions to the creation of customer journey maps
- Specialized in Salesforce’s Marketing Cloud solution, our consultants guarantee you an appropriate coverage of your needs and the translation of your marketing processes within the platform while integrating it into your IS.
- Sensitive to the success of your projects’ implementation, we advocate ad hoc support to guarantee the adherence of your teams over time.
Our solution expertise
- Omnichannel Customer Journey
- Email Marketing
- Mobile Marketing
- Marketing Social Networks
- Web Marketing
- Data Mining
- Predictive Intelligence
- Pardot B2B Marketing
- Data Scoring
- Social Login
OMNI-CHANNEL SOLUTIONS IMPLEMENTATION
Within Total’s Marketing and Services Department, EI-Technologies has participated in the selection and integration of Gigya and ExactTarget marketing solutions with an interface with Total’s mobile application and checkout system.
CLOUD MARKETING IMPLEMENTATION
Within TF1 Marketing teams, EI-Technologies participated in the modeling of marketing processes and the integration of a Marketing solution (Cloud Marketing).
It also carried out the training of all the actors of TF1
LOYALTY PROGRAM IMPLEMENTATION
The client had an obsolete and non-scalable loyalty program. Its execution and maintenance of were outsourced. In order to standardize the customer animation tool on all stores and merchant sites and take marketing activities over internally, a redesign of the multi-brand loyalty program and the campaign management system was carried out.
CLOUD MARKETING IMPLEMENTATION (EXACTTARGET)
Outiz is one of Saint- Gobain’s e-commerce platforms. EI-Technologies’ mission was to integrate a marketing module to the Salesforce CRM platform. EI-Technologies implemented the connector for CRM and ExactTarget, trained and accompanied the Outiz team on ExactTarget.